We know that the world of fashion, like many other things, moves at the speed of light today. In that sense, although many brands have gone towards disposable, at ZD we are committed to the idea of generation to generation.

And what does that mean?

That we 110 % prioritize the quality of a well-made garment.

Because we care about being sustainable, without giving up that premium finish and being a reference in intimate fashion with each new collection. After more than 100 years of making underwear worth wearing, we want to continue to be synonymous with fashion, durability and confidence.

What does a fashion that passes from generation to generation mean?

With this motto we refer to the idea that our garments are not just clothing, but are also manufactured with values that transcend the passage of time.

It means that what ZD offers you is quality fashion above all. If you think about us, you remember that other generations before you also let us be part of their daily comfort, and that is why after so many years we are still on the front line.

Because we take care of every garment we put on the market.

Today, in addition, we do not stop improving our processes to be a truly sustainable brand.

We know that those who have trusted us for years for the quality and durability of our clothes want the best for young people as well. And we also capture that legacy in that commitment to the environment.

Intimate clothing that feels good, because it is manufactured with the same care for the last century.

Another aspect that we seek to pass on from generation to generation is the taste for style and softness that characterize our fashion.

We seek to demonstrate that we have managed to preserve the secret to manufacturing garments that fathers, mothers, grandfathers and grandmothers would have worn, but with an eye toward modernity. Wearing ZD is connecting with that tradition of quality and design that we have been promoting for so many years.

ZD is clothing and values that last

In a context where everything seems to be constantly changing, finding an element of stability and confidence through fashion is also comforting.

We want you to know that a ZD garment will last you for many, many years. Precisely because the most ecological thing is not to manufacture for use and throw away.

We also understand that fashion is a form of personal expression, and that each generation has its own style, which is unique. We suggest you find yours in an alternative to fast and disposable fashion, betting on quality and comfort with more than a century of experience. We seek to be the perfect option for you, who value those details that you have always seen in yours.

From generation to generation: a commitment to the future through fashion

At ZD we are proud of our legacy of quality and style, and we seek to pass it on from generation to generation.

We want to be that brand so appreciated and valued not only by our lifelong customers, but also by future generations.

The world changes fast. But quality and style last forever.

See how at ZD online store.